Since December 1, people across Canada have a unique opportunity to discover Nissan’s latest products from the comfort of their living room, office or anywhere else thanks to a new virtual experience called Nissan Studio.
The two models initially featured are the Sentra compact sedan and the completely redesigned 2021 Rogue compact SUV. Others will be added early next year.
Nissan Studio is an interactive website that lets visitors speak with product experts in real-time, ask questions in a private setting, and participate in one-on-one sessions or live group tours.
“The consumer experience has changed significantly over the past year, and we’ve had to adapt how we connect with our customers in response,” said Adam Paterson, director of marketing, Nissan Canada. “The Nissan Studio signifies our evolution into this space, allowing us to bring the best of the showroom into the homes of Canadians everywhere.”
Visitors can explore the vehicles to learn about their various features, specifications and interior amenities, but also check out various accessories and options offered at the dealership. Obviously, this is no substitute for a test drive, but for everything else that comes before the sale, you no longer have to be there in person.
The service is available from 10 a.m. to 10 p.m. EST, seven days a week until March 31, 2021.